What Ever Happened to the People?

Not-for-profits exist for people — yet in so many brands today, faces and stories are slipping quietly out of sight. Numbers, icons and templates have taken their place, leaving work that is deeply human at its core looking strangely impersonal.

Of course, we can’t — and shouldn’t — share every story or image. Privacy and dignity always come first. But there’s a big difference between protecting people and erasing them from our brands entirely.

A strong brand balances both: proof of impact and the humanity behind it. Because in the end, it’s not just about showing what you deliver — it’s about showing who you deliver it for.