Not-for-profits exist for people — yet in so many brands today, faces and stories are slipping quietly out of sight. Numbers, icons and templates have taken their place, leaving work that is deeply human at its core looking strangely impersonal.

Of course, we can’t — and shouldn’t — share every story or image. Privacy and dignity always come first. But there’s a big difference between protecting people and erasing them from our brands entirely.

A strong brand balances both: proof of impact and the humanity behind it. Because in the end, it’s not just about showing what you deliver — it’s about showing who you deliver it for.

In today's competitive not-for-profit sector, smaller NFPs must adapt to the increasing demand for credible social impact reporting. Demonstrating measurable outcomes is essential for gaining traction, securing funding, and strengthening advocacy. Organisations that effectively track and communicate their impact build trust, elevate their brand, and improve their chances of long-term success. This blog post explores the importance of social impact reporting and provides strategies for smaller NFPs to thrive in a competitive landscape.

How you can ensure your social content is inclusive and accessible to people who are deaf, hard of hearing, blind or have low vision.