About Saie Comms
Saie Comms is a strategic communications advisor and creative consultancy working with purpose-led organisations across the not-for-profit, social impact, government and business sectors. We help organisations navigate complexity with clarity and confidence, aligning strategy, brand and experience so they can act with integrity and influence.
We do not just communicate messages. We help shape how organisations think, act and show up in the world.
How we work
We believe strong brands are built from the inside out. Strategy must be grounded in reality, culture must support credibility and communication must be reflected in behaviour, not just words.
Our work sits at the intersection of strategy, brand, communications and experience. Every engagement is built around deep listening, strategic framing and thoughtful execution, ensuring ideas can be embedded and sustained over time.
What guides our work
Strategy without story drifts
Culture underpins credibility
Creative expression should reflect deeper purpose
These principles guide every engagement, whether we are advising at a strategic level or delivering creative and communications outcomes.
Jillian Betts | Director, Saie Comms
Leadership
Jillian Betts, Director and Principal Consultant
Jillian Betts brings more than 15 years’ experience across strategic communications, branding and customer and employee experience. She has worked with not-for-profits, government and values-aligned businesses, partnering with senior leaders through growth, change and transformation.
Jillian combines strategic acuity with creative sensibility, helping organisations lift strategy off the page and embed it through clear communication, aligned culture and meaningful experience design.